BusinessWeek

3rd PARTY AD SERVING

• " Accepted Third Party Ad Tags: Atlas DMT, Mediaplex, DFA, Bluestreak, Unicast, PointRoll, EyeWonder, Eyeblaster, KlipMart, Interpolls, and TangoZebra.
  *one week is required to test any new vendors or ad servers not listed above.
  *we reserve the right to reject any new vendors that do not meet site standards.
• We require third party report access including the username/password.
• We require third party tag for expandable, OPA push down, and floating ads.
• Accepted creative types: Dynamic HTML, JavaScript, IFrame, Internal Redirects.
• No 4th party ad serving

Ad Format

• We reserve the right to reject any insertion, graphic, text description, or URL. Any ad that will cover editorial content must be approved before campaign begins. Ads should not rewrite the title tag or URL (or interface with any content on the (Businessweek.com online) pages).
• All ad units must open a new browser window upon click.
• A visible close button is required on every expandable ad panel.
• Audio: user initiated by click only.
• Video: host initiated and must include play/pause, stop, and audio on/off buttons.
• Hotspots Expansion (mouseover only): no more than 50% of the total space.
• OPA Push Down unit must auto expands in first initial load.
• Turnaround Time: 3 business days on all standard creative submitted.
• Turnaround Time: 10 business days on Roadblock, Sponsorship, Special Report, Prestitial, Peelback, Podcast, Video, Mobile and OPA Push Down creative.
• No ads will be accepted with faux functionality. Ads must perform actions advertised in creative.
• All rich media creative must include alternate images to run across multiple non-Java enabled browsers.
• A 1-pixel border must surround the entire ad, including expanded panels, to separate ad from editorial content.
• Prestitial ad is not served in the Mac browsers.

FLASH Specs

• We accept all versions of FLASH through FLASH 10.
• All SWF files must be accompanied by backup GIFs and clickthrough URLs.
• Flash ads cannot exceed 20FPS (Frames Per Second)
• Flash ad must assign a clickTag tracking that contains the following ActionScript 2:
  On (release) {
  getURL(_level0.clickTag,"_blank");
  }

VIDEO SPECS for In-program Video Unit

• :15 second preroll
• Preroll is primarily site-served.
• We can accommodate click tags and 3rd party tracking pixels in the video at the start, middle and/or end if necessary.
• Accept streaming flash (.FLV file)

VIDEO SPECS for BW Video Network

• 15 and :30 second page roll with synched display 300x250 banner in a single unit.
• Accept .MOV and .FLV format. For Flash, accept version 8-10 and ActionScript 2.0
• Maximum video file sizes are .MOV-20MB and .FLV-2.5MB
• Minimum Bitrate size is 600kbps
• Audio size is 64kbps/ 44khz
• For 300x250 display banner, we only accept FLA files
• Maximum banner size is 50k with no audio and 5 second animation with only one time looping.
• Accept only one third party tracking pixel and click url for combine video and companion banner unit
• To guarantee correct font reproduction, please do one of the followings:
  -Completely break apart each editable line of text in .FLA (ctrl + B, twice)
  -Include all fonts used in the .FLA in a separate zipped folder.

Podcast SPECS

• Accepted Formats: WAV
• Recorded at 192 kb/sec or greater quality
• File Size: 200k maximum
• Animation: 15 seconds maximum

Newsletter SPECS

• Text - 6 lines (including URL), 72 characters per line
• HTML - 728x90, 300x250 (max file size is 20K for each)
• No rich media allowed in newsletters only .gif or .jpg images
• Turnaround Time: 3 business days on all creative submitted

PLEASE NOTE: This applies to ALL newsletters.
URLs for newsletter text ads are redirected by our email vendor, AIG, meaning that the URL will not appear in the Newsletter as the advertiser submits it to us. The destination of the URL will remain the same, however, its appearance will change. Advertisers need to specify whether or not they wish for their URL to be redirected otherwise we will assume that the URL can be physically altered. AIG redirects URLs so that it can track clicks for the given ad.

E-mail Offer SPECS

• Text
  -Simple text file (example emailblast.txt)
  -Please format file exactly the way you want it to look (example spaces and new lines)
  -Include links (all links will be tracked unless otherwise instructed)
  -Length and size of file does not matter; however use your judgment (readers lose interest as the length increases)
• HTML
  -Because this offer is going to various email clients and each one renders pages differently, we ask that you don't use any technologies such as flash, java, etc. Animated images are fine and encouraged.
  -Please DO NOT use style sheets. Use font tags only.
  -Please use standard html coding compatible for both Internet Explorer and Firefox
  -Please create files compatible for the following browsers:
  --Internet Explorer 7+
  --Firefox 3.0+
  --Outlook 2007
  -Include links (all links will be tracked unless otherwise instructed)
  -File size should not exceed 85kb (anything over may result in a "slow loading" of the page)
  -Please send a separate zip of all images (Bloomberg BusinessWeek will host or redirect images unless otherwise instructed).
  -Please keep width of tables to 765 or under.
  
• Turnaround Time: 3 business days on all creative submitted
• Please include both test list and seed list with the creative files.
• An opt-out mailing list must be maintained by the client and an opt-out clause with an e-mail address is required for each e-mail blast.

MOBILE SPECS

AD SIZE	TECHNICAL SPECIFICATIONS	SAMPLE CREATIVE
Small Banner Ad	Dimension: 120x20 pixels Color: 16 colors File size: < 1k Format: GIF/JPG/PNG Type: Static/ Animated GIF Call-to-Action Text: Up to 10 characters including spaces and no special characters
Medium Banner Ad	Dimension: 168x28 pixels Color: 16 colors File size: < 2k Format: GIF/JPG/PNG Type: Static/ Animated GIF Call-to-Action Text: Up to 12 characters including spaces and no special characters.
Large Banner Ad	Dimension: 216x36 pixels Color: 16 colors File size: < 3k Format: GIF/JPG/PNG Type: Static/ Animated GIF Call-to-Action Text: Up to 18 characters including spaces and no special characters.
X-Large Image Banner	Dimension: 300x50 pixels Color: 16 colors File size: < 5k Format: GIF/JPG/PNG Type: Static/ Animated GIF Call-to-Action Text: Up to 24 characters including spaces and no special characters.
Text	Text limited to < 1000 bytes characters 25-35 word recommended
Text with Image	Text limited to < 1000 bytes characters 25-35 word recommended WAP 1.0 Image Specs Dimension: 80x15 pixels Color: Black and White File Size: < 200 bytes Format: WBMP WAP 2.0 Image Specs Dimension: 96x25 pixels Color: 16 color File Size: < 800 bytes Format: GIF/JPG

Mobile Application SPECS

• Banner Ads: 300x50 and 216x36 (6:1)
  PNG or equivalent (<5k)
• Text: Campaign title (max 40 characters)
  Campaign message (max 125 characters)

Single Click Instructions

Assign the following ActionScript code to the button action within the Flash file

on (release) {
getURL(_level0.clickTag, "_blank");
}

Publish the Flash file as Flash 6.



Multiple Click Instructions

Assign a different clickTag variable to each button following the same format as the Single Click Instructions above.

Example: If an ad has 2 buttons that link to different places, use clickTag1 for the first link and clickTag2 for the second link.

Publish the Flash file as Flash 6.