WEB VISITORS
Affluent business decision makers turn to BusinessWeek.com for the insight and information they need to make smarter decisions in their professional and personal lives.
BusinessWeek.com visitors are:Affluent
- Average HHI = $95,306
- HHI $100,000+ = 40%
- Senior Management = 13%
-C-Level = 8%
-EVP/SVP/VP = 5% - Business Decision Makers = 37%
- 81% online every day
- 68% are online both at work and at home
- 93% have shopped online in the last 6 mos.
Demographics
- Female = 42%
- Male = 58%
- Average age = 49 years
- College Graduate+ = 65%
Source: Nielsen//NetRatings @Plan Fall 2009